Don't tax my Credit Union
Online messaging video campaign.
Follow the misadventures of a lovable dog made of money to find out how credit unions serve their members and why they shouldn't be taxed.
Credits
Client: Credit Union National Association
Agency: MHW Media
Studio: Interface Media Group
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IMG:
Creative Director: Dave Flood
Art and Animation Director: Steve Karp
Pre-viz design: Dave Flood, Steve Karp, and Todd Churn
Storyboards and Animatics: Steve Karp and Todd Churn
Animators: Steve Karp, Todd Churn
Composting and Motion Graphics: John Bennett
Sound Design and Mix: IMG
Extra Goodies
A sequel video was created and introduced a fresh villain for our pup hero — The Fat Cat Banker! This fun teaser gave fans a sneak peek and a reason to get excited before the sequel rolled out.
Rough to Final
A fun behind the scenes snippet showing the progression of animation from rough drawings to final animation.
Some character sketches and prop design from the sequel !
